Why a listing gets blocked or queued for review, Wehoz Seller Help

title: Why a listing gets blocked or queued for review description: Every publish attempt runs an automated check. Here is what each block reason means and what to do about it. topic: seller-help order: 21 updated_at: "2026-08-07" phase: live tags: [seller, listings, review, blocked, enforcement] related: [listing-products, prohibited-and-restricted-items, performance-standards]

Before any listing goes live, it runs through an automated gauntlet: restricted category rules, brand-registry checks, MAP price floors, and content scans. The outcome is one of three things: publish, blocked, or queued for human review. If your listing was blocked, the reason maps to one of the codes below.

Block reasons, translated

Code you may see	What it means	What to do
`forbidden_category`	The product matches a category that isn't allowed on Wehoz at all (see Restricted items).	Don't relist. If you believe the match is wrong (a keyword false-positive on your title), email help@wehoz.com with the SKU.
`admin_only_category`	Only Wehoz's own house catalog may list in this category.	Not available to marketplace sellers.
`license_required`	The category requires a specific approved license document on file (for example, a state license), and your account doesn't have one.	Upload the license via your dashboard documents page and ask us to re-run the listing once it's approved.
`unauthorized_reseller`	The brand owner has registered this brand with Wehoz and restricted it to an authorized-reseller list you're not on.	Contact the brand to be added to their list. Wehoz can't override a brand's allowlist.
`map_violation`	One or more of your variant prices is below the Minimum Advertised Price floor the brand set for that product or GTIN. The message includes the floor.	Reprice at or above the floor and resubmit.
`image_blocked`	One or more image URLs come from a retailer domain (Amazon, Walmart, Target, Costco, and similar).	Replace with your own photography or brand-portal images.

Reasons a listing gets queued instead of published

Queued isn't blocked; it means a human looks before it goes live. Triggers:

New seller. Your account is under 90 days old or has fewer than 5 approved listings. Every new seller goes through this; it wears off.
Low trust score. See below.
Restricted category (review tier). The category is allowed but flagged for review.
Copyright flag. The title or description contains copyright markers or another retailer's private-label brand name (Kirkland Signature, Great Value, Amazon Basics, and similar).
Image flag. An image URL looked suspect but wasn't a hard block.

The trust score, in the open

Your account carries a trust score from 0 to 100 that determines whether your queued listings can auto-approve:

+10 per approved listing (caps at +50)
+1 per active day (caps at +30)
−5 per rejected listing
−25 per valid DMCA notice upheld against you
Accounts over 180 days old with zero valid DMCA notices never drop below 20

At 80 or above with no active strikes, queued listings auto-approve, except listings with copyright or image flags, which always get human eyes.

title: Why a listing gets blocked or queued for review description: Every publish attempt runs an automated check. Here is what each block reason means and what to do about it. topic: seller-help order: 21 updated_at: "2026-08-07" phase: live tags: [seller, listings, review, blocked, enforcement] related: [listing-products, prohibited-and-restricted-items, performance-standards]

Block reasons, translated

Code you may see	What it means	What to do
`forbidden_category`	The product matches a category that isn't allowed on Wehoz at all (see Restricted items).	Don't relist. If you believe the match is wrong (a keyword false-positive on your title), email help@wehoz.com with the SKU.
`admin_only_category`	Only Wehoz's own house catalog may list in this category.	Not available to marketplace sellers.
`license_required`	The category requires a specific approved license document on file (for example, a state license), and your account doesn't have one.	Upload the license via your dashboard documents page and ask us to re-run the listing once it's approved.
`unauthorized_reseller`	The brand owner has registered this brand with Wehoz and restricted it to an authorized-reseller list you're not on.	Contact the brand to be added to their list. Wehoz can't override a brand's allowlist.
`map_violation`	One or more of your variant prices is below the Minimum Advertised Price floor the brand set for that product or GTIN. The message includes the floor.	Reprice at or above the floor and resubmit.
`image_blocked`	One or more image URLs come from a retailer domain (Amazon, Walmart, Target, Costco, and similar).	Replace with your own photography or brand-portal images.

Reasons a listing gets queued instead of published

Queued isn't blocked; it means a human looks before it goes live. Triggers:

New seller. Your account is under 90 days old or has fewer than 5 approved listings. Every new seller goes through this; it wears off.

Low trust score. See below.

Restricted category (review tier). The category is allowed but flagged for review.

Copyright flag. The title or description contains copyright markers or another retailer's private-label brand name (Kirkland Signature, Great Value, Amazon Basics, and similar).

Image flag. An image URL looked suspect but wasn't a hard block.

The trust score, in the open

Your account carries a trust score from 0 to 100 that determines whether your queued listings can auto-approve:

+10 per approved listing (caps at +50)

+1 per active day (caps at +30)

−5 per rejected listing

−25 per valid DMCA notice upheld against you

Accounts over 180 days old with zero valid DMCA notices never drop below 20

At 80 or above with no active strikes, queued listings auto-approve, except listings with copyright or image flags, which always get human eyes.