Is a brand dashboard report the same as a DMCA notice?

No. A dashboard report is a marketplace-policy complaint reviewed by Wehoz staff. A DMCA notice is a formal legal instrument with sworn statements, counter-notice rights for the seller, and repeat-infringer consequences. If you want statutory takedown force, file at wehoz.com/policies/dmca.

Where do I report a counterfeit of my product?

Use the authenticity report form at wehoz.com/policies/authenticity. It's open to anyone — brands, buyers, or the public — supports evidence links, and you receive the outcome by email.

Can I stop a seller from listing my brand at all?

If your registry's enforcement mode is allowlist, sellers not on your authorized-reseller list are blocked from publishing your brand. See the authorized-resellers article for the modes and their limits.

Which channel to use for which problem

title: Which channel to use for which problem description: Brand report, DMCA notice, or authenticity report — three intake channels with different legal weight, compared honestly. topic: brand-help order: 31 updated_at: "2026-08-07" tags: [brand, dmca, authenticity, report, channels] related: [report-a-listing, brand-registry-overview] schema_type: FAQPage faq:

question: "Is a brand dashboard report the same as a DMCA notice?" answer: "No. A dashboard report is a marketplace-policy complaint reviewed by Wehoz staff. A DMCA notice is a formal legal instrument with sworn statements, counter-notice rights for the seller, and repeat-infringer consequences. If you want statutory takedown force, file at wehoz.com/policies/dmca."
question: "Where do I report a counterfeit of my product?" answer: "Use the authenticity report form at wehoz.com/policies/authenticity. It's open to anyone — brands, buyers, or the public — supports evidence links, and you receive the outcome by email."
question: "Can I stop a seller from listing my brand at all?" answer: "If your registry's enforcement mode is allowlist, sellers not on your authorized-reseller list are blocked from publishing your brand. See the authorized-resellers article for the modes and their limits."

Wehoz has three separate intake channels that overlap just enough to confuse people. Here's the honest disambiguation.

The three channels

	Brand report	DMCA notice	Authenticity report
Where	Brand dashboard	/policies/dmca	/policies/authenticity
Who can file	Approved registry holders	Any copyright owner or agent	Anyone — brands, buyers, public
Legal character	Marketplace-policy complaint	Formal legal notice under 17 U.S.C. §512, with statements made under penalty of perjury	Marketplace trust-and-safety report
Seller's rights	Wehoz review process	Statutory counter-notice process	Wehoz review process
Feeds seller strikes	No	Yes — three valid notices in 12 months is automatic permanent termination	Not directly; confirmed counterfeits trigger the seller agreement's immediate-termination terms
You receive	Reference number	Notice number and formal processing	Report number plus outcome email

Choosing, by problem

"This seller isn't authorized to sell our brand" → Brand report. If your registry is in allowlist mode, also make sure your reseller list is current so future publishes are blocked automatically.
"This listing is priced below our MAP floor" → Set or update the MAP floor (blocks future publishes), and file a brand report for the live listing.
"This listing uses our copyrighted photos / text / packaging art" → DMCA notice if you want statutory force and strike consequences; brand report if you want it reviewed as a policy matter first. Don't file both for the same listing.
"This product is fake" → Authenticity report. Attach evidence — test purchase photos, serial checks, packaging comparisons.
"Trademark infringement in the listing title or branding" → This is not copyright, so the DMCA process is the wrong instrument. File a brand report and describe the trademark issue; for formal trademark claims beyond the marketplace process, that's a matter for your counsel.

One rule of thumb

Escalate deliberately, not maximally. The DMCA channel exists for genuine copyright claims and has real consequences in both directions — including §512(f) liability for material misrepresentation by the filer. When a policy channel solves the problem, use the policy channel.

The three channels

	Brand report	DMCA notice	Authenticity report
Where	Brand dashboard	/policies/dmca	/policies/authenticity
Who can file	Approved registry holders	Any copyright owner or agent	Anyone — brands, buyers, public
Legal character	Marketplace-policy complaint	Formal legal notice under 17 U.S.C. §512, with statements made under penalty of perjury	Marketplace trust-and-safety report
Seller's rights	Wehoz review process	Statutory counter-notice process	Wehoz review process
Feeds seller strikes	No	Yes — three valid notices in 12 months is automatic permanent termination	Not directly; confirmed counterfeits trigger the seller agreement's immediate-termination terms
You receive	Reference number	Notice number and formal processing	Report number plus outcome email

Choosing, by problem

"This seller isn't authorized to sell our brand" → Brand report. If your registry is in allowlist mode, also make sure your reseller list is current so future publishes are blocked automatically.

"This listing is priced below our MAP floor" → Set or update the MAP floor (blocks future publishes), and file a brand report for the live listing.

"This listing uses our copyrighted photos / text / packaging art" → DMCA notice if you want statutory force and strike consequences; brand report if you want it reviewed as a policy matter first. Don't file both for the same listing.

"This product is fake" → Authenticity report. Attach evidence — test purchase photos, serial checks, packaging comparisons.

"Trademark infringement in the listing title or branding" → This is not copyright, so the DMCA process is the wrong instrument. File a brand report and describe the trademark issue; for formal trademark claims beyond the marketplace process, that's a matter for your counsel.