Brand Help
The operating handbook for the Wehoz Brand Registry — who can register, how review works, controlling your resellers, setting MAP floors, and reporting problem listings. Written to match how the platform actually behaves, limits included.
New here? Start at Wehoz for Brands or go straight to registration.
What the Wehoz Brand Registry is
What registering your brand gets you, what it costs, and how it fits alongside the DMCA and counterfeit-report channels.
Who can register a brand, and what we ask for
The three applicant roles the registry accepts, the trademark details the application requests, and what makes review faster.
Applying and how brand review works
What happens after you submit a brand registration — the statuses, the timeline, and what approval unlocks.
Controlling who may sell your brand
How authorized-reseller lists work, the three enforcement modes, and what sellers experience when you restrict your brand.
Setting minimum advertised price (MAP) floors
How MAP floors work on Wehoz — per-GTIN or per-product, enforced at publish time against third-party seller listings.
Reporting a problem listing of your brand
How to flag an unauthorized or infringing listing from the brand dashboard, and when to use a different channel instead.
Which channel to use for which problem
Brand report, DMCA notice, or authenticity report — three intake channels with different legal weight, compared honestly.
What the Brand Registry does not do
The honest scope statement — no proactive scanning, no image matching, no serialization, and what to do about each gap.