Enforcement — what actually happens, and when
An honest map of Wehoz's enforcement actions — listing blocks, strikes, suspension — including what is automated and what is not.
title: Enforcement — what actually happens, and when description: An honest map of Wehoz's enforcement actions — listing blocks, strikes, suspension — including what is automated and what is not. topic: seller-help order: 52 updated_at: "2026-08-07" phase: live tags: [seller, enforcement, suspension, strikes, appeals] related: [code-of-conduct, performance-standards, listing-review-and-blocked-listings]
Marketplaces are usually vague about enforcement. We'd rather publish exactly what exists — including what doesn't exist yet — than let you find out the hard way.
Listing-level actions
These are automated and happen at publish time:
- Blocks — restricted category, missing license, unauthorized reseller, MAP violation, retailer-hosted images. Each block carries a specific code and message; see Why a listing gets blocked or queued.
- Review queue — new sellers, low trust scores, flagged content, and review-tier categories get human review. A reviewer can approve, reject with a reason, or request changes.
- Rejections lower your trust score (−5 each), which makes future auto-approval less likely.
Strikes — the automated ladder
The one fully automated account-level penalty is the repeat-infringer policy: each DMCA notice upheld against you is a strike (and −25 trust score). At three valid notices within twelve months, your account is suspended permanently. This is written into the seller agreement and executed by the platform without discretion.
Account suspension
Outside the DMCA ladder, suspension is a staff decision, not an algorithm. The agreement lists the grounds: agreement violations, illegal activity, repeated complaints, poor fulfillment record, fraud. A suspended account loses dashboard selling functions; obligations for orders already placed survive suspension.
Poor performance standing does not auto-suspend anything today — "restricted" standing is a signal that gets staff attention, not a tripwire.
What we tell you
Application decisions, listing rejections and change requests, and dispute outcomes each generate notifications to your account email. Suspensions state a reason.
If you think we got it wrong
Being straight with you: Wehoz does not yet have a formal appeals process — there's no appeal button, no published review board, no committed turnaround. What exists today:
- Reply to the decision email, or contact help@wehoz.com with your seller ID and the decision you're contesting. A human reads it.
- Listing keyword false-positives and document issues are routinely fixed this way.
A formal appeals mechanism with published criteria is on the roadmap; when it exists, this page will describe it. Until then we won't pretend otherwise.