Review & Q&A policy

Why this policy exists

Reviews and Q&A are how shoppers learn from one another. A shopper who reads ten honest reviews makes a better decision than one who reads ten incentivized reviews. We protect honest reviews by enforcing the rules below for everyone — buyers, sellers, and outside parties — without exception.

Rules for reviewers

• You must have actually used the product to leave a star rating or written review.
• Reviews tied to a verified Wehoz purchase get a “Verified purchase” badge automatically. Unverified reviews are allowed but may be ranked lower.
• If you received the product free of charge, at a discount, or in exchange for the review, you must say so clearly at the start of the review. Disclosure language we accept includes “I received this for free in exchange for an honest review,” “Wehoz sent me this to test,” or similar. We follow the FTC Endorsement Guides.
• Do not include personal information about the seller, other shoppers, or third parties.
• Do not post profanity, slurs, threats, or content that targets a protected class.
• Photos and videos you upload must be your own or used with permission.

Rules for sellers

• You may not write reviews on your own products from any account, real or otherwise.
• You may not pay, offer to pay, or otherwise compensate a third party in exchange for a positive review.
• You may not condition a discount, refund, replacement, or any other consideration on a buyer writing a positive review or removing a negative one.
• You may not pressure a buyer to revise or remove a negative review.
• You may publicly reply to reviews of your products in a respectful, factual tone; replies that retaliate or harass the reviewer will be removed.
• If you participate in a legitimate sampling program, every review obtained through that program must include the FTC-compliant disclosure described above.

What we look for — manipulation signals

Our review-quality system continuously inspects reviews for signals that indicate manipulation. We do not publish the precise weighting of these signals because publishing them would help bad actors evade detection, but we do publish what the signals look at so you understand the rules:

1. Incentivized without disclosure. The review mentions a freebie, gift, or compensation but does not disclose it.
2. Paid-review admission. The review explicitly admits to being paid for. This is removed and the seller is warned.
3. New-account burst. A reviewer account less than seven days old leaves a series of five-star reviews. We weight this by how many and how quickly.
4. Sentiment clustering. Multiple reviews on the same product appear in a tight time window with strikingly similar wording or sentiment.
5. Self-review. The reviewer account is the same as the seller account, or controlled by the same person.
6. Reciprocal review ring. Reviewer A leaves five-star reviews on seller B’s listings, and seller B leaves five-star reviews on reviewer A’s listings.
7. Network-level match. Reviewer and seller submit from the same IP, browser fingerprint, or other shared device signal.

Enforcement — what happens when signals fire

• If our system fires two or more signals on a single review, or any single signal with very high confidence, the review is automatically hidden from public view and queued for human moderator review within 24 hours.
• If our moderators confirm a violation, the review is permanently removed and the violation is recorded against the reviewer’s account.
• Sellers whose listings repeatedly attract removed reviews receive a written warning, then listing-level demotion in search rankings, and on continued violation, account suspension.
• Buyers who attempt to extort sellers by threatening negative reviews are banned from leaving further reviews.

Q&A on product pages

The same rules apply to product Q&A: ask in good faith, answer in good faith, no self-promotion in answers, no off-platform contact requests. Sellers may answer questions on their own products and are encouraged to do so.

Reporting a review or answer

Every review and answer has a “Report” control next to it. We acknowledge reports within one business day and respond with the outcome.

Appealing a removal

If your review was removed and you believe the removal was incorrect, reply to the removal email or write to reviews@wehoz.com with your case. A second moderator who was not involved in the original decision will review.

Connection to our other policies

This policy works alongside the Buyer Terms of Use and the Seller Agreement. Review-policy violations can trigger account-level enforcement under either contract.

Contact

reviews@wehoz.com