Reporting a problem listing of your brand, Wehoz Brand Help

title: Reporting a problem listing of your brand description: How to file a brand report from the dashboard (claim types, reference numbers, and tracking the outcome), and when to use a different channel instead. topic: brand-help order: 30 updated_at: "2026-08-07" tags: [brand, report, infringement, enforcement] related: [which-channel-to-use, authorized-resellers, map-floors]

If a live listing misuses your brand (an unauthorized seller, a suspected counterfeit, a MAP violation, content lifted from your materials), you can report it directly from your registry in the brand dashboard.

Filing a report

Open your registry and choose Report a listing.
Pick the claim type that matches what you're actually alleging:
- Unauthorized reseller: the seller isn't on your authorized distributor list.
- Counterfeit: you believe the goods are not genuine.
- MAP violation: the listing advertises below your minimum advertised price.
- Listing content misuse: your images or copy are used on a listing you object to.
- Other: anything else; explain in the description.
Identify the listing (choose from your brand's live listings or paste the product page link) and describe the problem in your own words: what's wrong, and how you know. At least a sentence or two. One-word reports can't be actioned. Add evidence links if you have them (test-buy photos, distributor list, MAP policy).
Submit. You get a WHB-XXXXXX reference number; keep it for follow-ups.

Reports go to Wehoz's trust-and-safety review queue. A reviewer looks at the listing, the seller, and your registry standing, and takes action where the report holds up.

Tracking the outcome

Every report you file is listed under My reports in the brand dashboard, with its current status and, once decided, a written outcome:

Submitted / Under review: in the queue or being worked.
Info requested: we need more from you; unanswered requests eventually expire the report.
Upheld: your report was accepted and enforcement action follows.
Rejected: the listing stands; the outcome note explains why.

One open report per listing per claim type: if you already have an unresolved report of the same type against the same listing, a second filing is refused until the first is decided or withdrawn. Different claim types against the same listing are fine.

Before you report: is this the right channel?

The dashboard report is for marketplace-policy problems. It is reviewed by Wehoz staff and carries no sworn statements. Two situations call for a different door:

Counterfeit goods: you can report here, but the dedicated authenticity report channel exists for exactly this, includes evidence upload, and sends you resolution updates by email.
Copyright infringement (your photos, your copy, your packaging art used without permission). If you want a formal takedown with statutory force, file a DMCA notice at /policies/dmca. That process requires sworn statements you make yourself, gives the seller counter-notice rights, and feeds the repeat-infringer strike system. A dashboard report is not a DMCA notice, is never converted into one, and doesn't carry those legal effects.

Full comparison: Which channel to use.

What to include for a fast resolution

Which listing (link or product name) and which seller
What specifically is wrong: "not on our authorized list", "below our MAP floor of $X", "uses our studio photography"
How you know: your reseller records, test purchase, image provenance

What happens next

Substantiated reports lead to action on the listing or seller, including, for authenticity violations, the immediate-termination consequences in the seller agreement. Unsubstantiated or abusive reporting cuts the other way: the reporting channel is part of your registry, and misuse can get a registry suspended.

Filing a report

Open your registry and choose Report a listing.

Pick the claim type that matches what you're actually alleging:

Unauthorized reseller: the seller isn't on your authorized distributor list.
Counterfeit: you believe the goods are not genuine.
MAP violation: the listing advertises below your minimum advertised price.
Listing content misuse: your images or copy are used on a listing you object to.
Other: anything else; explain in the description.

Identify the listing (choose from your brand's live listings or paste the product page link) and describe the problem in your own words: what's wrong, and how you know. At least a sentence or two. One-word reports can't be actioned. Add evidence links if you have them (test-buy photos, distributor list, MAP policy).

Submit. You get a WHB-XXXXXX reference number; keep it for follow-ups.

Reports go to Wehoz's trust-and-safety review queue. A reviewer looks at the listing, the seller, and your registry standing, and takes action where the report holds up.

Tracking the outcome

Every report you file is listed under My reports in the brand dashboard, with its current status and, once decided, a written outcome:

Submitted / Under review: in the queue or being worked.

Info requested: we need more from you; unanswered requests eventually expire the report.

Upheld: your report was accepted and enforcement action follows.

Rejected: the listing stands; the outcome note explains why.

Before you report: is this the right channel?

The dashboard report is for marketplace-policy problems. It is reviewed by Wehoz staff and carries no sworn statements. Two situations call for a different door:

Counterfeit goods: you can report here, but the dedicated authenticity report channel exists for exactly this, includes evidence upload, and sends you resolution updates by email.

Copyright infringement (your photos, your copy, your packaging art used without permission). If you want a formal takedown with statutory force, file a DMCA notice at /policies/dmca. That process requires sworn statements you make yourself, gives the seller counter-notice rights, and feeds the repeat-infringer strike system. A dashboard report is not a DMCA notice, is never converted into one, and doesn't carry those legal effects.

What happens next