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Reporting a problem listing of your brand

How to flag an unauthorized or infringing listing from the brand dashboard, and when to use a different channel instead.

Updated August 7, 2026

title: Reporting a problem listing of your brand description: How to flag an unauthorized or infringing listing from the brand dashboard, and when to use a different channel instead. topic: brand-help order: 30 updated_at: "2026-08-07" tags: [brand, report, infringement, enforcement] related: [which-channel-to-use, authorized-resellers, map-floors]

If a live listing misuses your brand — an unauthorized seller, a suspected counterfeit, content lifted from your materials — you can report it directly from your registry in the brand dashboard.

Filing a report

  1. Open your registry and choose report a listing.
  2. Identify the product and describe the problem in your own words: what's wrong, and how you know. At least a sentence or two — one-word reports can't be actioned.
  3. Submit. You get a reference number; keep it for follow-ups.

Reports go to Wehoz's trust-and-safety review queue. A reviewer looks at the listing, the seller, and your registry standing, and takes action where the report holds up.

Before you report — is this the right channel?

The dashboard report is for marketplace-policy problems: unauthorized resellers, MAP violations on live listings, brand misuse. Two situations call for a different door:

  • Counterfeit goods — you can report here, but the dedicated authenticity report channel exists for exactly this, includes evidence upload, and sends you resolution updates by email.
  • Copyright infringement (your photos, your copy, your packaging art used without permission) — if you want a formal takedown with statutory force, file a DMCA notice at /policies/dmca. That process requires sworn statements you make yourself, gives the seller counter-notice rights, and feeds the repeat-infringer strike system. A dashboard report is not a DMCA notice and doesn't carry those legal effects.

Full comparison: Which channel to use.

What to include for a fast resolution

  • Which listing (link or product name) and which seller
  • What specifically is wrong — "not on our authorized list", "below our MAP floor of $X", "uses our copyrighted studio photography"
  • How you know — your reseller records, test purchase, image provenance

What happens next

Substantiated reports lead to action on the listing or seller — including, for authenticity violations, the immediate-termination consequences in the seller agreement. Unsubstantiated or abusive reporting cuts the other way: the reporting channel is part of your registry, and misuse can get a registry suspended.

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