Who can register a brand, and what we ask for
The three applicant roles the registry accepts, the trademark details the application requests, and what makes review faster.
title: Who can register a brand, and what we ask for description: The three applicant roles the registry accepts, the trademark details the application requests, and what makes review faster. topic: brand-help order: 11 updated_at: "2026-08-07" tags: [brand, eligibility, trademark, application] related: [how-review-works, brand-registry-overview]
Brand registration is open to three applicant roles. You select yours on the form, and it shapes what the reviewer looks for.
Who may apply
| Role | Who it's for |
|---|---|
| Trademark owner | The entity that owns the mark |
| Exclusive licensee | An entity holding exclusive rights to the brand |
| Authorized agent | Someone formally authorized to act for the owner |
You need a Wehoz account to apply (the application is tied to your login), and approval decisions go to the contact email you provide.
What the application asks for
- Brand name as it appears on your products
- Your company name, role, contact email, and phone
- Trademark details: jurisdiction (for example, USPTO), registration number, trademark class, and a link to or upload of your registration certificate
The trademark fields are what substantiates your claim to the brand. Applications that include a verifiable registration number and certificate give the reviewer something to check and are straightforward to approve; applications without them leave the reviewer with only your word, and you should expect follow-up questions or rejection with a reason. Every application is reviewed by a person either way. See How review works.
One brand per registration
Each registration covers one brand name. If you hold several marks, register each separately. They're reviewed and managed independently in your dashboard.
Practical tips
- Use a contact email your legal or brand team actually monitors: approval, rejection (with reason), and report updates go there.
- If your certificate lives behind a registry site (like USPTO's TSDR), a direct link to the record works.
- Agents: be ready to show your authorization if asked. Claiming a brand you aren't authorized to represent will get the registration rejected or suspended.