Who can register a brand, and what we ask for
The three applicant roles the registry accepts, the trademark details the application requests, and what makes review faster.
title: Who can register a brand, and what we ask for description: The three applicant roles the registry accepts, the trademark details the application requests, and what makes review faster. topic: brand-help order: 11 updated_at: "2026-08-07" tags: [brand, eligibility, trademark, application] related: [how-review-works, brand-registry-overview]
Brand registration is open to three applicant roles. You select yours on the form, and it shapes what the reviewer looks for.
Who may apply
| Role | Who it's for |
|---|---|
| Trademark owner | The entity that owns the mark |
| Exclusive licensee | An entity holding exclusive rights to the brand |
| Authorized agent | Someone formally authorized to act for the owner |
You need a Wehoz account to apply (the application is tied to your login), and approval decisions go to the contact email you provide.
What the application asks for
- Brand name as it appears on your products
- Your company name, role, contact email, and phone
- Trademark details — jurisdiction (for example, USPTO), registration number, trademark class, and a link to or upload of your registration certificate
The trademark fields are what substantiates your claim to the brand. Applications that include a verifiable registration number and certificate give the reviewer something to check and are straightforward to approve; applications without them leave the reviewer with only your word, and you should expect follow-up questions or rejection with a reason. Every application is reviewed by a person either way — see How review works.
One brand per registration
Each registration covers one brand name. If you hold several marks, register each separately — they're reviewed and managed independently in your dashboard.
Practical tips
- Use a contact email your legal or brand team actually monitors — approval, rejection (with reason), and report updates go there.
- If your certificate lives behind a registry site (like USPTO's TSDR), a direct link to the record works.
- Agents: be ready to show your authorization if asked. Claiming a brand you aren't authorized to represent will get the registration rejected or suspended.