Controlling who may sell your brand

title: Controlling who may sell your brand description: How authorized-reseller lists work, the three enforcement modes, and what sellers experience when you restrict your brand. topic: brand-help order: 20 updated_at: "2026-08-07" tags: [brand, resellers, allowlist, enforcement] related: [map-floors, brand-registry-overview, report-a-listing]

An approved registry can maintain a list of the sellers authorized to carry its brand. What that list actually does depends on your registry's enforcement mode — read this part carefully, because the modes differ a lot.

The three enforcement modes

Mode	What happens when a seller lists your brand
Allowlist	Sellers not on your authorized list are blocked at publish. They see "the brand owner has restricted this brand to authorized resellers" and cannot go live.
Admin review	Listings aren't blocked, but every one is routed to Wehoz staff review before going live.
Open	No reseller gating. Any approved seller may list the brand; your other tools (MAP floors, reporting) still apply.

The enforcement mode is set by Wehoz during registry review, not self-selected in the dashboard. If your registry's mode doesn't match how you want your channel run, contact help@wehoz.com — allowlist mode is generally tied to the strength of your verified trademark claim.

Managing your list

From your brand dashboard, open the registry and manage authorized resellers:

Add a seller by their Wehoz seller handle (the slug in their store URL, wehoz.com/sellers/their-handle). Ask your resellers for theirs.
Revoke a seller at any time. Revocation is recorded with a timestamp; the seller's future publish attempts for your brand are then blocked in allowlist mode. Revoking does not automatically take down listings that are already live — for an existing listing you believe shouldn't be up, file a report.

Additions require the registry to be approved.

What this power means — use it straight

In allowlist mode you are materially affecting other businesses: a seller you don't list cannot publish your brand on Wehoz. Two expectations come with that:

Keep your list current. If you authorize a distributor's downstream sellers, add them — "blocked but actually authorized" disputes land on you.
The list controls listing publication on Wehoz. It is not a general legal determination about who may resell your goods, and Wehoz doesn't arbitrate first-sale disputes through it.

Sellers who believe they're wrongly blocked are told to contact the brand — that's you. Expect those emails, and answer them.

title: Controlling who may sell your brand description: How authorized-reseller lists work, the three enforcement modes, and what sellers experience when you restrict your brand. topic: brand-help order: 20 updated_at: "2026-08-07" tags: [brand, resellers, allowlist, enforcement] related: [map-floors, brand-registry-overview, report-a-listing]

The three enforcement modes

Mode	What happens when a seller lists your brand
Allowlist	Sellers not on your authorized list are blocked at publish. They see "the brand owner has restricted this brand to authorized resellers" and cannot go live.
Admin review	Listings aren't blocked, but every one is routed to Wehoz staff review before going live.
Open	No reseller gating. Any approved seller may list the brand; your other tools (MAP floors, reporting) still apply.

Managing your list

From your brand dashboard, open the registry and manage authorized resellers:

Add a seller by their Wehoz seller handle (the slug in their store URL, wehoz.com/sellers/their-handle). Ask your resellers for theirs.
Revoke a seller at any time. Revocation is recorded with a timestamp; the seller's future publish attempts for your brand are then blocked in allowlist mode. Revoking does not automatically take down listings that are already live — for an existing listing you believe shouldn't be up, file a report.

Additions require the registry to be approved.

What this power means — use it straight

In allowlist mode you are materially affecting other businesses: a seller you don't list cannot publish your brand on Wehoz. Two expectations come with that:

Keep your list current. If you authorize a distributor's downstream sellers, add them — "blocked but actually authorized" disputes land on you.
The list controls listing publication on Wehoz. It is not a general legal determination about who may resell your goods, and Wehoz doesn't arbitrate first-sale disputes through it.

Sellers who believe they're wrongly blocked are told to contact the brand — that's you. Expect those emails, and answer them.